Advertising group says its 110,000 staff must be in office at least four days a week
Tie-up fulfils long-held ambition of chief John Wren as industry fights threat from large tech groups
Advertising agency’s revenues rise in US and Europe but fall more than a fifth in China
The UK advertising group led by Mark Read has lost momentum and looks vulnerable
Advertising group says purchase shows industry still needs creative talent despite advances in AI
Advertising group’s growth in India, US and Europe outweighed by falls in China and UK
Private equity group’s offer values FGS Global at about $1.6bn
Appointment comes as advertising industry grapples with arrival of artificial intelligence tools
WPP-owned advertising agency claims new product will prevent reputational damage
Bid just highlights the underperforming group’s discount to the value of its parts
Private equity group’s recent offer for FGS Global was knocked back by WPP for being too low
Mark Read says criminals set up Microsoft Teams call with senior executives in unsuccessful attack
WPP-owned advertising agency seeks to tap trend for seeking medical information on social media
Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
Tumultuous change creates risks and opportunities for incumbents in the industry
New technology set to have ‘profound effect on our business’, warns chief executive Mark Read
BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of operations
Advertising agency says third-quarter earnings were affected by ‘cautious spending trends’
Dismissal follows police raid of GroupM China’s offices and questioning of executive and two former employees last week
Shanghai police say a senior manager and two others held as part of investigation
GroupM China senior advertising executive held for more questioning, according to people briefed on matter
Unless you’re a WPP shareholder, in which case bad luck
Ad agency lowers annual guidance after technology companies reduce marketing spend
Agency Ogilvy is pushing for more industry disclosure when lifelike virtual characters are used in ads
