Kit Kat, Louis Vuitton, and McDonald’s are among the companies attracted to rising awareness around the sport
Popularity of the sport grows among women, boosting hopes for greater commercial opportunities
US carmaker due to join the competition in 2026 as the 11th team
Las Vegas will host the Grand Prix in late November with just three races to go in what has been one of the most competitive seasons for years. Our latest report in the series includes a look at what lessons the organisers learnt from last year, an interview with Red Bull’s Christian Horner and the impact of AI on the sport
Plus, Q&A with ECB chair Richard Thompson
Home of British Grand Prix invests in new facilities to foster next generation of racers
Also in this week’s newsletter, TKO gets new assets
Frédéric Vasseur has led the F1 team’s resurgence, reinvigorating fans and sponsors
French group’s foray into motorsport comes as luxury industry seeks to increase audience and popularity
Motor-racing supporters wait to see whether star engineer can repeat his success at Aston Martin
Plus, why football is hooked on betting, the NFL’s dance with institutional capital and more
New technology is creating an uneven playing field in athletics
Plus, F1’s festival-powered future, England’s chances
The name above the doors is helping to accelerate F1 Arcade’s expansion
Circuit bets on music to attract crowds but rising ticket costs are drawing fans’ ire
The competition to fill next season’s hot seats has been particularly fast and furious
Motorsport presenters share close-up views of life for women in the pit lane
Famous collectors, auctioneers and dealers on the allure and challenges of GP machines
The double champion on how he and racing have changed in 21 seasons since his analogue-era debut
Also in this week’s newsletter, English football’s casino league and Aston Villa’s grand ambitions
F1 owner aims to expand audiences beyond historical European base
Motorsport’s premium global franchise is calculating how it can serve a younger, more diverse fan base without alienating core supporters
US carmaker writes to group’s owner seeking full transparency regarding allegations of personal misconduct
Plus, Carlyle co-founder gets into baseball, football’s transfer market tanks
British driver switches from team that has powered record-breaking career
